Brisbane, 2020 — where it began.

The Atelier — Our Story

It began witha dog named Billy.

Billy Bear began in 2020, not as a business plan but as a refusal to settle. When the founder couldn't find accessories worthy of her cavoodle Billy — pieces that matched the care and intention she put into everything else — she made them herself.

What started as a single bandana on a Brisbane kitchen table became a standard. Then a practice. Then a brand.

For dogs and those that love them.

2020
Founded in Brisbane

A cavoodle named Billy. A standard that didn't exist. A first stitch that changed everything.

2021
First Collection

The first seasonal collection — handmade to order from the very beginning. A commitment that has never wavered.

2023
Into Retail

Billy Bear enters bricks-and-mortar at Maude & Maple. The brand finds its first physical home.

2026
The Atelier

A refined identity. A deeper commitment to craft. The next chapter — made with the same hands as the first.

BB
2020
The Founder

The hands behindevery piece.

Billy Bear is a one-person studio. Every piece that leaves this atelier has been considered, cut, stitched, and finished by the same pair of hands that made the very first bandana in 2020.

I couldn't find anything that matched the care I put into everything else in my life. So I made it myself — and then I made it for yours.

— Founder, Billy Bear

That is not a limitation. It is a choice — and the reason every Billy Bear piece feels the way it does when it arrives. Based in Brisbane, Australia, shipping to dog owners who understand that the details matter.

A Short History

Five years ofconsidered making.

Every year has brought something new — a technique refined, a material chosen with more care, a finish taken one step further. Nothing has been rushed. Everything has been earned.

2020
The First Stitch

Billy Bear is founded during COVID-19. The first pieces are made for Billy — a cavoodle who set the standard for everything that followed.

2021
The First Collection

The brand's first seasonal collection launches. Made to order from the start — a commitment that defines every order placed today.

2023
Retail & Recognition

Billy Bear enters its first retail partner, Maude & Maple. The brand steps into its first physical home.

2026
The Atelier

A refined brand identity and a deeper commitment to the craft that started it all. A new chapter — made with the same hands as the first.

"For dogs and those that love them."

Billy Bear — Brisbane — Est. 2020